Wednesday 24 December 2014

Online Flea Market: The Ethnic Route


It would not be wrong to say that we as woman are born shopping experts, bargaining being our birth right. However, with the advent of online shopping the trend seemed to disappear into thin air. Nobody can deny the irrational psychological satisfaction that a female experiences after striking a bargain, whatever be the item of purchase.

In accordance with our pledge to catering to your choice, needs, happiness and satisfaction; we at The Ethnic Route have introduced a special flea market this Christmas. Yes! Dear ladies; bargain all you want on the following items and get them delivered at your door steps.

Your choice of clothing at a price that you want it at!

STEPS
I.                    Go through the link http://www.theethnicroute.com/sale/flea-market
II.                  Choose the pieces you like
III.                Write in to us at  theethnicroute@gmail.com
-          Subject: Flea Market
-          Your choice of clothing (the pieces you want) along with the price you are willing to pay.
-          Your contact number.


Can Santa be any kinder? We bet; not!

Tuesday 23 December 2014

Santa’s Fashion Bag: A Sneak Peek

                                                         www.shoppingkuang.com

Christmas is here and it is officially the time of the year to buy gifts, for one’s own self and for our dear ones. Wondering what have we got for you this festive season? ‘A lot’ is the answer! Check out this amazing fun-fashion filled list of what we have in store for you:
Cute Little Red Georgette Dress



If you think ‘sexy’ is in this winter season; you can in no way skip this gorgeous little red dress that we have in store for you. This fine piece of adventurous clothing comes in fine quality Georgette fabric and is a must-by for its chic design. The floral lace fabric in the same color adds to the beauty of it.


Dressy Blue Lycra Jumpsuit




If the tomboy inside of you stands in constant conflict with the feminine you; you are in for a surprise. This lycra jumpsuit in blue takes inspiration from both of these types. The best of both the worlds this chic jumpsuit, is a must buy for the season.


Black Net Hand Work Frilled Dress




For all those; for whom only a little black dress can do the trick; we have got the one for you. This gorgeous piece of art is done meticulously in net fabric of black colour.The hand work in black at various parts of the dress makes it a winsome party wear piece.


Exquisite Peach Poly Georgette Long Tunic



Long tunics are easily the hottest trend of the season and this peach one hair is an instant heart steal-er. Dazzle a not-so-dressy not-so-casual either event wearing this perfect dress in peach. Polyester Georgette fabric not only provides for enhanced comfort but also for a fine fit of the dress.


Classy Black Zari Yoke Chiffon Gown



Christmas season is here to let you experiment with new winter fashion trends so as to be a premier in the area. This black gown dress lets you have opportunities like these. Decked with beauteous golden zari embroidery; this black gown is the most safe thing to carry for a Christmas party. So, set you credit cards flashing ladies?


Elegant Royal Blue Velvet Jacket


Looking for something that is edgy yet party-ish at the same time? This velvet jacket with silver zari embroidery will make you the star of the evening. The eye candy blue colour paired with superb fit is hard to miss for a true fashion connoisseur. Team it up with a fine pair of trousers/jeans/legging and you are the style diva you always wanted to be.

 

Stylista Deep Blue Satin Lycra Gown




Planning to attend that big gala event this Christmas? Here is what you should rock that party in. Lycra fabric gives this gown the kind of silhouette that it would accentuate your figure in surprising ways. The cut work besides the neckline provides this dress an edge in terms of design, Dawn this beauty and get rolling for that night!

Wednesday 10 December 2014

When GOSF met The Ethnic Route: A Crazy SALE Story!


One might wonder what this fuss about GOSF is. GOSF is the Great Online Shopping Festival an initiative by Google where a myriad of online shopping hubs host major discount sales for their beloved customers.

When it comes to professing our love for you, we at The Ethnic Route have this habit of displaying opulence and here is where you can convert all our love into exciting discounts for yourself and have an excellent shopping experience.

OFFER I: Flat 50% OffCoupon Code: GOSFFLAT50Choose from an exquisite variety of sarees, suits, sherwanis, anarkali, lehengas and avail a flat 50 percent discount on the same. Such breathtaking designing and embroidery done meticulously for such low prices is a rare find. Get crazy ladies!

OFFER II: All Below 999Coupon Code: GOSF999Daily wear casual sarees in beauteous prints and fine fabric are a must have for any ethnic wardrobe. But when you get all this under 999, it is one offer that just cannot be skipped. Stock your wardrobe ladies; it is your turn now.

OFFER III: Buy Two Get One Free
Coupon Code: BUYFREEYou need not be annoyed if ethnic wear is not as much your thing as western wear is, because we bring to you an offer that no one would want to skip. Buy two articles from out selection and choose a third one absolutely free. Is there anything you can ask for ladies?

OFFER IV: Assured GiftSimple stuff! Buy anything and get an assured gift.

You love us, don’t you?

Wednesday 3 December 2014

What Every Online Shopper Must Know This Season!

       
 

            Are ‘discount’ and ‘sale’ your focus word, no matter at what point of life or just a normal day you are. Well, if yes; there is something you should know ladies.


Ladies, the ‘Great Online Shopping Festival’ is here once more to sparkle your days with benefits of throw-away prices and maddening variety. GOSF is a Google initiative where online businesses host major sales for a certain fixed festival period, on the web. It is a new concept introduced by Google in 2012.


For the year 2014, GOSF is being hosted on Dec 10-12 with more than 300 online retailers as participants.


Why do you need to hop on to shop at GOSF immediately?


I.                GOSF offers unbelievable discounts!
II.            GOSF hosts more than one brand. Complete online shopping experience.
III.        GOSF is a limited period bonanza.
IV.        You have chances of winning so much more than just discounts.
V.            The Ethnic Route is a part of GOSF.


Keep hooked to the website of GOSF for more information and fun stuff.
https://www.gosf.in/

Sunday 30 November 2014

10 Nail Art Designs for Black Lovers |Look Book|

They say ‘colour’ and you think ‘black?’ Understandable! The fetish for this colour never sets out, the more you get hold of it the more you want it. Here is a selection gorgeous nail art designs done in black. Come feast your eyes here, ladies!











             www.hdwallpaperbackgrounds.com






Friday 28 November 2014

A Smart Shopper’ s Guide : The Ethnic Route


STEP I: Get onto www.theethnicroute.com

The most important thing for you to do is to log onto the website www.theethnicroute.com , which you know has always been a store house of surprises.

STEP II: Control Yourself

Looking at all the gorgeous pieces curated beautifully at the website may dazzle you, but remain in your senses; ladies.

STEP III: Look Around

Curiosity as we all know; kills the cat. So give yourself the liberty to look around and explore.

STEP IV: Avail ‘Buy 2 Get 1 Free’

Being a smart woman; you would not want to rather would not be able to resist an offer like this. So, use the code ‘BUYFREE’ and gratify the desire.

STEP V: Do Not Stop

An uninvited ‘mixed emotion’ might suddenly occur to you and confuse you. Dump it and continue.

STEP VI: Shop at Flat 2999 Store

Furthermore, be enthralled at finding this crazy-daisy offer at suits and jump onto it. Add stuff to your cart.

STEP VII: Try to checkout. But don’t.

Move forward, towards the check out. Please do and then when you are almost there, look back.

STEP VIII: Shop for fine leggings at Rs 499.

Look back and you will find these amazing leggings at throw-away prices. Your eyes will have a distinct bling now.

STEP IX: Place all orders.

With carts loaded, make the payment and check out.

STEP X: Wait to blow minds with your purchases!

Hurray! Now wait for everyone to be star-struck when you adorn your beautiful purchases. Sizzle Hottie xoxo.

Monday 24 November 2014

Things Your Party Clutch Must Have


        1  Mirror


There is no denying the fact that we all check ourselves in the mirror before leaving the house for party or any other gathering, even office. But what about ‘after’ leaving the house? What if that slow stroke of breeze through your hair massacred the beautiful hair puff you meticulously prepared? Or if a single chip chapped that magenta lipstick onto your pearly whites? What if? For all these answers and all your crazy scepticism keep a mirror handy in your party clutch, so that you can undo the damage before you enter the party to dazzle it with your presence.

         1Teeth Strips


It is not-so-awesome when flash ‘dirty-yellows’ at an admirer instead of ‘pearly-whites’. But yellowness of your teeth at the end of the day; due to all the eating is something you cannot control either. What you CAN do is to keep a strip or two of teeth whitener in the party clutch. This quick fix makes your yellows turn white in minutes and blesses you with a smile to die for. 

               1Lipstick



Many of us woman have this crazy habit of consciously and unconsciously eating away our lipsticks. It just happens, it just does. While you find ways to get rid of this habit and to prevent this from happening, what you can do is to carry that lipstick in your party clutch so as to facilitate a quick touch up whenever the need be. Keeping this thing handy never goes waste, as some shades can even double up as a cheek blush in times of dire need.

              1Kajal 


      A water-proof Kajal is one make up essential that must be handy for all times till you are on the death bed. So, most obviously it makes an entry into the party clutch that you would be carrying for night out. Pollution, uncalled for emotional drama or sometimes even a hilarious assembly of words with strategic delivery can cause your eyes to water accompanies by other reactions. Resultantly, you finely lined Kajal laden eyes might lose the black element and these are the times when this beauty equipment will comes handy.

            1 Mascara


While a regular day make up does not require one to use mascara essentially, party scenes do. Sometimes, fluttering lashes make more of hints than even the spoken words and this is the prime reason you need to have mascara in your party clutch. You never know if it is a date with destiny tonight? Better come braced like an optimist. 

            1Perfume Miniature



Remember all the talk about first impressions? Smell is an important aspect of that impression. Humans have a distinct capability where they can relate situations to smells and thus experiences. So, if you want to make that first meeting count just spray a little magic potion just before you see him and trust us it will be a ‘hit.’



Did we miss something? Tell us what?








Wednesday 19 November 2014

What a Bridesmaid Needs This Wedding Season

By Kajal Jain

Well, guess who is most excited about besties tieing a knot, none other than the prospective bridesmaids. The thought of ladies sangeet latka-jahtka, mehendi madness, the haldi hulchul and the D-day dance sets every bridesmaid-to-be dreaming about all the fun of the lifetime that awaits her. However, choosing an outfit that is befitting to each of these functions and many more alligned for her to attend; can on the contrary be a nightmare.
Who does not like to look stunning? We flock botiques in quest of something that provides us an edge over the regular finery but getting someone to tailor an attire for you can be tricky, as it involves placing your blind faith in the designer and his/her taste.
But wait, why do you need to gamble on your raiment options when you get to choose from a well-curated range of ethnic wear that is premier is terms of design when accessed from the fashion-forward perspective, that can be tailored to suit you to perfection and is exactly what you see (no blind faith required). We are not kidding ladies, at Ethnic Route we offer high quality ethnic clothing to suit your requirment (design/price- wise) and which can be stiched and customized to appease your size and personal taste.
Here are some gorgeous picks for the maids-to-be:


Winsome Maroon Peach Lehnga Saree


And can ethnic wear be any more subtle and elegant? Here is an amazing designer lehnga saree with a rare combination of maroon pallu and peach patli gracefully done with zari, resham embroidery, stone work with hand work and patch patta work. The piece comes with a contrast art silk blouse piece and we are sure that it has already got you drooling all over it. Hasn’t it?
FABRIC
Saree: Georgette
Blouse: Art Silk

Vibrant Blue & Yellow Pure Georgette Lehnga



This one peppy piece is difficult to resist for any shopper, and for all those appreciators of beauty. The colours give it a vibrant vibe. This gorgeous lehnga in blue and yellow is beautifully made with heavy hand work and butta work is sure to set the floor ablaze as it comes with a heavy blouse piece and dupatta in pink.
FABRIC:
Lehnga -Pure georgette

Enticing Sky Blue Net Lehnga



Want to set hearts fluttering at that haldi function? Wear this beautiful net and brocade lehnga in sky blue gorgeously made with heavy zari, resham embroidery with stone work and lace border and get ready to welcome those appreciative glances of approval with subtle smiles. The piece comes with a fancy blouse piece that is just the cherry on the cake which you need.
FABRIC:
Lehnga - Net+Shantoon
Blouse - Dhupion
Dupatta –Net

Exemplary Blue Velvet Lehnga



Look stunning when you stand to welcome the baarat, in this breath-taking beautiful velvet lehnga; that comes gorgeously done with heavy kali work and hand work. Stylish is mediocre, stunning is what we aim for here. Change you motto and get set to rule the world.
FABRIC:
Lehnga - Velvet
Blouse - Velvet
Inner - Shantoon
Dupatta - Crepe Jacquard

Peppy Green Pink Net Lehnga



 Lime-light turns unavoidable when you wear something as alluring as this beautiful net lehnga in peppy pink and nice green gorgeously made with heavy zari, resham embroidery with stone work and lace border. Designed with a heavy blouse that brings out the feminine oomph inherent in you, this one is a must-have.
FABRIC:
Lehnga - Net+Raidana
Blouse - Dhupion
Dupatta –Net


Like something else? Let us know!


Monday 17 November 2014

Wedding Hair Dos- The Look Book

By: Kajal Jain


Yes, it is true. Hairstyles can be the defining factor of the overall look you decide to carry. No matter you have hair that are long or short in length, you can revolutionize the way you look just by doing your hair a little differently. Here are some hairstyle ideas which are a definite must-try this wedding season:

Side Buns

Perfect for triangle and long faced people, side buns are in this season. The best part about side buns is that they are convenient to dawn for even short haired women who face tough time while experimenting with hair styles due to lack of hair volume.





Center Buns
Square faced women look good in centre-placed buns. A full centre bun needs mid-length hair. Additionally, use of accessories and some back combing can provide the much needed volume for an enhanced look.


www.globezhair.tk



Semi-Open
Oval-faced women rather all-shape faced women look gorgeous in semi-open/open hair. Longer the length, more gorgeous these hair styles look. However, it is essential to tame these strands before trying out any of these, showcased below.



 



Sunday 19 October 2014

5 Eye Make Up Styles, You Don't Wanna Miss Out On.

www.pixgood.com


This chic style in purple and white is ready to set the party ablaze. Dark purple, Lilac and White eye shadow palette has been used to create it unique and breathtaking design which can life up the beauty of even you simplest of ensembles. The main charm point of the style is its inherent neatness. The tones of purple and white beautifully amalgamate into each other and the liner and mascara add to the beauty. It is a definite fashion must-try for the season.


www.hairextension-usa.com

Enchant everyone around with this captivating eye make up style. The 3 colored green eye shadow palette has been used to create this bewitching style. The three shades are aligned to provide a beautiful texture and look. The eyes are lined with shadow on both upper and lower side, which gives this style its distinct character. A thin outline with a liner and mascara add the additional finishing. 


www.becuo.com

Go subtle on your eyes, when you are decked in a particularly heavy attire. Choose this mesmerizing makeup style for yourself. A beautiful contrast of golden shimmer and nude eye-shadow palette of peach and skin, this style can complement almost any skin tone. Paired with sharp edges vintage liner strokes and thick mascara this style becomes irresistible for any make-up lover. 

www.makeupideasmag.com

This easy-to-do golden eye-makeup hack is a life saver in busy times as this season. A little Golden shimmer and brown/grey shadow and you are good to go. Align your luscious eyes with golden shimmer and then contour with a darker shade of  shadow. An edgy stroke of liner and mascara and you are ready to win hearts with fluttering eyes.

www.getfiercestyle.com

Our most favorite pick of the season is this spell-binding silver and navy blue eye-make up style. An inviting eye shadow palette of navy blue, grey and silver with silver shimmer to compliment form the must desired look. The beauteous design stands out essentially because of its neat contour lines and defined strokes. Line your eyes with thick liner, kajal and mascara to complete the look.